This article subscribes to the positive point of view that suggests that religious organizations can apply marketing in order to fulfill their mission and to obtain better results. Church's use of marketing is a sensitive issue that has both supporters and critics. OL15105612W Page_number_confidence 87.86 Pages 776 Partner Innodata Ppi 300 Rcs_key 24143 Republisher_date 20200820111839 Republisher_operator Republisher_time 1546 Scandate 20200810125926 Scanner Scanningcenter cebu Scribe3_search_catalog isbn Scribe3_search_id 9780131968530 Tts_version 4.The church mission and objectives are more and more difficult to accomplish because of the secularization of the today's society. Includes bibliographical references and indexĭefining Marketing for the 21st Century -Developing Marketing Strategies & Plans -Gathering Information & Scanning the Environment -Conducting Marketing Research & Forecasting Demand -Creating Customer Value, Satisfaction, and Loyalty -Analyzing Consumer Markets -Identifying Market Segments and Targets -Creating Brand Equity -Creating Brand Equity -Crafting the Brand Positioning -Dealing with Competition -Setting Product Strategy -Designing & Managing Services -Developing Pricing Strategies and Programs -Designing & Managing Marketing Channels & Value Networks -Managing Retailing, Wholesaling & Logistics -Designing and Managing Integrated Marketing Communications -Managing Mass Communications: Advertising, Sales Promotions, Events, & Public Relations -Managing Personal Communications: Direct Marketing & Personal Selling -Introducing New Market Offerings -Tapping into Global Markets -Managing a Holistic Marketing OrganizationĪccess-restricted-item true Addeddate 20:04:20 Associated-names Keller, Kevin Lane, 1956- Boxid IA1907706 Camera USB PTP Class Camera Collection_set printdisabled External-identifier This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning
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